Coyote 80

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Coyote, which went on sale on July 15th, features the world outdoor maker "Patagonia". This year marks the 50th anniversary of Patagonia's founding. The company has always looked at the impact of its products on the environment, carefully selected raw materials and production areas, and made efforts to develop new materials with consideration to the nature. In 2013, Patagonia 』 was sold out immediately after its launch. In 2022, Yvon Chouinard, the company's founder, transferred all of the company's shares held by the Chouinado family to an environmental conservation organization, creating a system in which more funds flow into activities to fight the environmental crisis. What thoughts were behind that decision? In this issue, with the full cooperation of Patagonia, we visit the headquarters in Ventura, and through interviews with Yvon, the current CEO, and managers of various fields, we look at the trajectory over the past half century and look at the future 50 years from now. This book is full of clues about how to face the nature and the future of the company in 50 years from now. Please look forward to it. [Main contents] ○ Yvon Chouinard Long Interview 0 Current CEO Ryan Gelato Discusses the 50 Years from Now 0 Introducing the Latest Outdoor Wear Made of Natural Materials 0 Veteran Staff Discusses the Path of Patagonia 0 Over the History of Patagonia 200 Catalog, 10 best stories 0 Ambassador Interview (Dylan Tomine, Cole Christensen) … and more! 『