New book Politics, economy and society I don't like fashion. The real reason why we choose UNIQLO Gento 舎新 Sho

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Politics, Economy and Society
Genshun 舎新 Sho / Uniqlo, which has become the national dress of Japan. Fashion magazines, which have long been ignored, are now captivated by Uniqlo. The reason why it has become so popular is that it has overcome the belief that dress is special and difficult to dress up, and has captured the hearts of people who are tired of competing for individuality in clothing. No one wants to spend extra money or time on clothing anymore. Uniqlo was quick to notice the change and has continued to suggest clothing to improve 「's lifestyle and 」, rather than clothing to improve 」's appearance in 「. It is now sweeping the world. A spirited sociologist vividly reads the changes in Uniqlo's message and consumption that have not been pointed out until now.