Book (Practical) Society Why can Starbucks be a much stronger brand without discounts or commercials? (new edition) / John Moore

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Introduction]
Recommended by Mr. Akio Iwata, former CEO of Starbucks Coffee Japan!
What is the secret that attracts people and continues to be successful despite the changing times?
Starbucks has more than 1500 stores in Japan alone, and continues to be a high profile brand that is unique in the highly competitive food service industry.
This book introduces 46 rules that the author, a former marketing officer at Starbucks headquarters, has passed on as tacit knowledge among employees without internal documentation.
* How did the philosophy spread to the end stores?
How was the brand created that attracts people for a long time?
How was the enthusiastic employees developed?
If you read this book, you will be able to touch a part of that secret.
* Learn from 『 Starbucks, published in 2007! 』, published in 2014 Why is 『 Starbucks a strong brand even though it doesn't cut prices or advertise on TV?
How was 』 Starbucks developed?
If you read this book, you will be able to touch a part of that secret.
"Even now that I was the CEO of Starbucks in Japan alone
1000 stores and more than 22000 employees
, the mission of providing customers with
a special Starbucks experience is shared from the management to
individual employees, and it continues to be a high brand.
" Even now that I am the CEO of Starbucks in Japan alone
more than 1,000 stores and more than employees
, the mission of providing customers with
a special Starbucks experience is shared from the management to
individual employees.
This book contains the essence of Starbucks.
The management philosophy that makes up Starbucks, the unique company culture,
long-lasting branding, not relying on discounts and TV commercials
marketing strategies, and unique ways of thinking about human resources.
I think it will be a hint to reconsider
your business
not only for those in the service industry who are suffering from price competition
, but also for those in various industries and
young business person.
I strongly recommend you to read it.
Matsuo Iwata, Representative Director of Leadership Consulting Co., Ltd.