Society How to Create "Understandably" -- Thinking and Methods of Public Relations / Koichiro Shima

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Society
The essence of PR, which connects society, moves business, and loves brands, is in "consensus building." Why doesn't even great ideas and services penetrate society? How can we cross markets and become "natural" to people? This book is a guidebook on practical ideas and methods for accelerating business by putting together more than 30 years of experience by Mr. Koichiro Shima, the leading person in the PR world, and asking about the nature of public relations (Public Relations). ■ Author : Koichiro Shima, Executive Officer and creative director of Hakuhodo Founded Hakuhodo Kettle. Born in Tokyo in 1968. Joined Hakuhodo in 1993. Engaged in corporate PR activities at the Corporate Communications Department. Transferred to Asahi Shimbun in 01. Editorial Director of "Seven", a newspaper for young people sold at Starbucks Coffee and other places. Served as Chief Editor of Hakuhodo 『 Advertisement 』 from 02 to 04. Participated in the launch of "Bookstore Grand Prize" in 2004. Currently serves as Executive Director of NPO Bookstore Grand Prize Executive Committee. Established in 06 "Hakuhodo Kettle", which carries out communication without being bound by existing methods. Actively involved in media content production such as the chief editor of culture magazine 『 Kettle 』 and the chief editor of area news site Akasaka Keizai Shimbun. Many books are written.