Book (Practical) Society Cult Marketing / Jun Amemiya
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Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
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A new religion or cult group that has become a problem in recent years. Recently, there is a method of using techniques inspired by cult religion for branding and marketing of general companies. The author, who has studied cult groups and multi-level marketing groups for many years, explains the marketing and branding techniques.