Society Digital Shift in Sales How to Change the Culture and Overcome Sales Barriers / Keiji 友廣

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Society
Converted 8 000 sales divisions into DXs in 3 years Learn the know-how to create an organization that can grow continuously from the inside story of Fujitsu's transformation! Digital Sales is a specialized team established by Fujitsu to transform the sales division into DXs. However, in large organizations, it is difficult to understand and penetrate new initiatives due to the ingrained traditional sales style and unique culture. From that point, how did the digital sales team penetrate DX into Fujitsu? ● Learn how to promote DX by involving people around you! In order to promote DX, it is essential to gain the understanding of people around you, such as the sales floor and management. In order to promote DX, it is also essential to gain the understanding of people around you, such as the sales field and management. In order to gain the understanding, it is also essential to gain the understanding of people around you, such as management. In order to increase sales and achieve corporate growth, it is also essential to understand how to identify existing customers who have not yet been able to approach it, as well as the approaches and know-how to build results based on the information obtained in the survey, along with episodes that have actually occurred. ● Learn how to visualize new customer segments that should be developed by data utilization! In order to further increase sales and achieve corporate growth, it is also essential to understand how to identify existing customers who have not yet been able to approach it, as well as techniques to organize current customer segments and problems using accumulated data. ● Learn solutions to problems such as "increasing number of people who leave the team" and "slow growth in job productivity" that can occur with DX promotion! Steps to develop human resources and maintain motivation solidarity among members and the skills of individuals, efforts to maintain motivation, and the know-how to create a system using CRM that is easy to use across departments. From now on, this book is full of the know-how to read. How to create a system that can grow sales by using CRM that can be easily used across departments. ● As soon as I see 1 Introduction of Sales DX Chapter 1 Why Sales DX Is Necessary for Large Organizations Chapter 2 Why Sales DX Is Slow for Japanese Companies Chapter 2 Preparation of Sales DX Chapter 2 Preparation of Sales DX Chapter 3 Making use of Sales and Management as an ally to promote DX promotion Chapter 4 Establishment of Digital Sales Team and Goal Design Chapter 3 Establishment of Sales well-being and Visualization Chapter 5 Establishing "Untypical" Organizations Chapter 6 Adoption and Education Chapter 6 Introduction and Usage Promotion Chapter 4 Results and Spreading Throughout the