Book (Practical) Society Culture and Art Marketing / Kyuichiro ARAKI / Culture and Art Marketing Laboratory

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Introduction to the Contents]
Marketing is now indispensable for cultural projects.
A book that is also necessary for students and people involved in cultural institutions - Professor Tomohiko Nakao tomohiko of the Faculty of Letters at Keio University
In addition, the author with a lot of marketing experience at an advertisement company explains marketing strategies and future guidelines necessary for these, referring to Bunkamura.
Chapter 1 Cultural Facilities
Section 1 Public Nature of Cultural Facilities
Section 2 "Culture, Arts, and Economy"
Section 3 Cultural Facilities as a Project
Section 2 Marketing Strategies for Cultural Facilities
Section 2 Marketing Strategies for Cultural Facilities
Section 1 Marketing Strategies for Cultural Facilities
Section 2 Marketing Strategies for Cultural Facilities
Section 1 Marketing Activities for Creating Satisfaction
Section 3 Marketing Activities for Creating Satisfaction
Section 3 Marketing Activities for Creating Satisfaction
Section 3 Marketing Activities
Section 2 Marketing Activities for Creating Satisfaction
Section 1 Value Provided and Customer Understanding
Section 3 Public Relations Section
Section 4 Beyond "Satisfaction"
Section 1 Adapting Cultural Facilities to School Education
Section 2 Integration of Cultural Facilities with School Education
Section 2 Connection between Cultural Facilities and Local Communities
Section 2 Integration of Cultural Facilities with School Education
Section 2 Relations between Cultural Facilities and Local Communities
After graduating from university, he was born in Tokyo in 1962.
Graduated from the Faculty of Management at Meiji University in 1985.
After graduating from university, he was engaged in marketing planning and marketing at an advertisement company.
He is currently an Executive Officer and General Manager of the Marketing Department.
Member of the Japan Art Management Society.
<2016 Bunkamura