Social science Super Citation Power : Yoko Ueno

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Social Science
"Quotation" is recommended for those who can't get persuasive or convincing enough to speak logically because people value "who said" rather than "what said". Not only quotation from great people, but also a person who is familiar and influential in the presentation (such as the one from the president of the company) can be persuasive and backed by just one word. What is the power of quotation that gives clarity and depth to communication and gives persuasiveness, voice and trust?