Social science Rescue Operation from DX-numa / Tomotaka Imaki

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Social Science
In recent years, business people have been talking about DX, DX like a spell. But is DX really a magic weapon? I hear a scream from the field saying, "It's difficult to get results just because the amount of work has increased abnormally." For example, when I take SNS, only distribution destinations such as Twitter, Facebook, Instagram, and YouTube have increased by four times, but I can hardly say that sales have increased by four times. The worst thing is pop-up ads, which only make users frown. Why do you spend money on them? Isn't it true that DX is the only way to lose sight of its original customers? In recent years, among young people, it is popular to call things like "Host Swamp" and "Gambling Swamp" that become stuck in something without end and cannot escape, "swamp". Isn't this really "DX swamp"? The author, a consultant in digital marketing, explains the knack of DX reform in a careful and easy-to-understand way, citing examples of success and failure of DX.