Book (Practical) Marketing : "Connected" Thinking Skills : "Points, Lines, and Sides" to Sales that you should know in order to break away from "It wasn't supposed to be like this" / Noriyuki Ikeda

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Marketing measures don't yield results? Eliminate the mismatch between "issues" and "measures" and identify "things to do now" There is no marketing measure like a "cure-all" that solves all issues. Let's understand the "things you can do" and "things you can't do" in each measure and measure, and consider which one fits your marketing strategies. There are many books that explain specific measures and methods in detail, but this book helps you to select and combine them in your daily work. If "measures = points", "route = lines" and "marketing strategies = aspects" are connected, you can see how to apply your knowledge to practical operations, and marketing becomes much more accurate and interesting! ■ How to measure the effects and measures to be used together are understood, "Top 10 Common Medical Mistakes due to the mismatch between" issues = symptoms "and" measures = prescriptions "■ The" Nine Principles and Principles of Marketing Strategies "that you want to know. Contents : Kiko Ikeda President and Representative Director of Tribal Media House Co., Ltd. ■ Has a track record of marketing strategies support for more than 300 major companies. He is the Marketing Master Course of the Japan Marketing Association, Marketing Practical Training Course of Kiko Ikeda. He gives more than 50 lectures a year and is involved in the guidance of more than 30000 marketers. He has written and co-authored many books such as 『 Sales Map 』 (Nikkei BP), 『 Next Generation Co-Creation Marketing 』 (SB Creative), 『 Social Influence 』 Kizuna's Marketing 』 (ASCII Shinsho), 『 Social Influence 『 Kizuna's Marketing 』 (WAVE Publishing), and others. Introduction : What is Marketing? Part 1 : Why" Medical Mistakes "are occurring frequently in marketing at the moment There is no cure-all that can cure all marketing problems in one shot Chapter 2 : Why there is no cure-all that can cure all marketing problems in one shot Chapter 2 : Overview of Marketing Strategies : Chapter 2 : Overview of Marketing Strategies : Chapter 2 : Connecting" Points, Lines, and Sides "Chapter 3 : Understanding Marketing Chapter 3 : Understanding Marketing Chapter 4 : Overview of Marketing Strategies : Chapter 6 : Connecting" Points, Lines, and Sides "Chapter 3 : Understanding" Points, Lines, and Sides "