Book (Practical) Society Digital Marketing Glossary Carefully Selected Keywords used in the planning, analysis and management of policies 256 / Tetsuya Takeuchi

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
Select digital marketing terms that are embarrassing if you don't know them! ★ Explanations with illustrations based on "one term per page" are recommended for those who want to learn digital marketing terms in a short amount of time. ★ Also suitable as a supplementary reading book for technical books. If it is an item of "organic search", it includes explanation pages for highly relevant terms that should be remembered together, such as "meta tag" and "page rank". It can be remembered in a way that is easy to understand. 4P and 4C, search queries, direct-to-consumer, ABM, LTV, decision tree analysis, SaaS, BI tools, PMF. Don't you listen to many technical terms pretending to understand them? This book introduces the terms in the advertisement, SNS, creative fields, and great people that marketers should understand, such as those who have been employed in digital marketing jobs for the first time or those who have changed jobs from other industries. If there are terms that you don't understand, we recommend that you first look at the explanation and illustrations and get a quick overview of them. If there are terms that you don't understand, we recommend that you first look at the explanation and illustrations and get a quick overview of them! At the end of this book, there are indexes to quickly guess the terms you want to know! Terms explained in this book (partial excerpt) STP, Marketing Funnel, key goal indicator and KPI, ROAS and ROI, CRM, search engines and SEO, engagement, MA, SFA, content-based ad impression, in-house operation, CRO, CTR, OKR, CSS, JavaScript, PHP, cookie, Metaverse, direct-to-consumer, LTV, ABM, inbound marketing, MQL and SQL, sales enablement, customer success, 0 0 party date, RFM analysis, DMP. etc Chapter 1 Basic Terms of Digital Marketing Chapter 2 Advertising and SEO Delivered to Target People Chapter 3 owned media and SNS Terms to Help Disseminate Information Chapter 4 Creative, sales promotion and sales Terms to Improve Measures and Internal Systems Chapter 6 Management and Economic Terms Known to Active Digital Marketers Chapter 7 People You Should Know in the Digital Marketing Industry Chapter 2 Basic Terms of Digital Marketing Chapter 2 Advertising and ROI, CRM, Search Engines and SEO, Engagement, MA, SFA, Inbound Marketing, MQL and SQL, Sales Enablement,, Party Data, RFM Analysis, DMP. etc Chapter 1 Basic