Economy To sell value, not goods I asked Mr. Takahisa Nagai about marketing.
※Please note that product information is not in full comprehensive meaning because of the machine translation.
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Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Economics
Marketing is becoming increasingly important in line with the spread and sophistication of the Internet. This book explains the basic theory and terminology of marketing mainly with illustrations and illustrations so that even beginners can easily understand them. It also introduces a wide range of the latest marketing theory.