Book (Practical) Society Medical Marketing Textbook / Kunihiko Iwasaki

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Introduction to Contents]
0 With the advent of a super-longevity society, the roles played by medical institutions are increasing. In regions, medical institutions are the core of the community, and their superiority also influences the attractiveness of the region. On the other hand, competition among medical institutions has intensified due to the low birth rate, aging, and decreasing population, and more than half of them are in the red. Many medical institutions have pointed out the need for suspension of business operations or reorganization and integration. In order for medical institutions to survive in the future, the idea of marketing is essential.
0 This book is based on an original survey and interviews with consumers, patients, and medical personnel nationwide. It explores what patients and consumers want from medical institutions, what they are dissatisfied with, and how medical practitioner side such as doctors and nurses view the medical services they provide. It explores marketing issues and the direction of breakthrough in medical institutions in the future.
0 Based on the survey and interviews, this book reveals the critical difference in perception between medical institutions that consider "illness" as the starting point, and patients that consider "their own life" as the starting point. This book clarifies the gap between the "ideal form" and the "current state" of medical institutions that consumers and patients want, and examines how to bridge the gap.
0 If we redefine medical institutions based on the value that consumers and patients want, Conclusion Hospital of the Future
Career history of the author
Professor of the Faculty of Business Information and Director of the Regional Business Research Center, Kenritsudaigaku, Shizuoka
Small and Medium-sized Enterprise Management Consultant. Born in 1964. Worked at the National Finance Corporation and the Commerce and Industry Guidance Center of the Tokyo Metropolitan Government Labor and Economy Bureau. Completed master's degree at the Yokohama City University Graduate School of Economics. Graduated after receiving credits at the Sophia University Graduate School of Economics. Served as an assistant professor at the Nagasaki University Faculty of Economics and is now 0