One Stop Branding : Toshifumi Nyui

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Introduction to the Contents]
Superficial branding measures that are bound by appearance, impact and fashion are a waste of money!
Superficial branding measures that are bound by data analysis, scenario planning, execution measures and operation
Branding strategies that take into account all phases
Maximize the attractiveness of a company!
Branding strategies that take into account all phases are indispensable in corporate management.
Under these circumstances, it becomes difficult to differentiate ourselves from other companies by simply promoting quality and performance.
We cannot survive unless we become a company that is chosen by consumers through effective branding.
Branding means establishing the image of brands and products in the world.
We quickly create the image that "0 0 is that brand and that product".
If we can differentiate ourselves from other companies and narrow down the choice of products to consumers, we can
obtain constant profits without being swayed by price competition from competitors.
However, if we can differentiate ourselves from other companies and narrow down the choice of products to consumers, we can
not be swayed by price competition from competitors and cannot be chosen by consumers.
However, with superficial branding measures that are bound by appearance, impact and fashion,
we tend to avoid targeting even if we spend time and budget.
In particular, companies that fail to achieve branding results
This book explains in an easy-to-understand manner the know-how and way of thinking necessary for this purpose, including the case examples of one stop branding which the author is practicing.
This book is one of the books to guide the branding of the company which is worried about differentiation from the competition to the success. 2012