Society D2C THE MODEL

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
"direct-to-consumer" is said to grow to a market size of 3 trillion yen by 2025. However, few brands have succeeded in the Japanese market. The reason for this is that we have not been able to prevent some of the pitfalls such as "customers becoming uncapitalized" and "risk of customers leaving the purchase page." In other words, no matter how excellent a product is, many opportunities are lost in the purchase system stage. This book introduces the process of success in EC by the marketing manager of EC platform which achieves average annual sales of 200 million yen.