Purpose management

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Social
Sustainable Management Strategies to Survive the Era of Uncertainty ◆ Management Issues in the Purpose Era ◆ Sustainable management that clarifies the company's stance toward sustainable growth, such as ESG and SDGs, has gradually begun to permeate into Japanese companies. "Purpose" is now attracting attention as the core of that management. Purpose means "significance of existence in society" and can be an important lever for realizing emergent management. Purpose not only influences products and services, relationships with customers and society, but also has the power to change organizations and people. In particular, in the job-focused employment that Japanese companies are introducing, it plays an essential role in "personnel management to realize strategies." job-focused employment and Purpose are two wheels, and it is possible to create a stronger organization by fusing them. Purpose also has an important meaning from the perspective of risk management. In an era of heightened uncertainty, risks for companies increase in both quality and quantity. Such as the novel coronavirus and the Russian Shea's invasion of Ukraine, a major crisis that has not been experienced in the past several decades is looming on Japanese companies. Purpose is a major judgment criterion to minimize management risks as well as to face potential risks head-on. ◆ job-focused employment and Risk Management in Purpose Management This book focuses on job-focused employment and risk management that serve as the backbone of management in promoting Purpose management. In order to minimize management risks as much as possible and to face potential risks head-on. This book focuses on and risk management that serve as the backbone of management in promoting Purpose management. In addition to clarifying the company's stance toward society and the market, this book summarizes specific strategies by showing that management is a lever for increasing organizational strength and realizing sustainable growth. It also introduces successful examples of "× job-focused employment" and "Sustainable × Risk Management". Purpose