Society Professional public relations skills

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Society
"Management PR" accelerates the growth of the company! It became apparent by removing the stereotype of "PR = media correspondence" and facing the management seriously. This is how Reiwa's PR should be described through 35 years of practice. ◆ What is necessary for PR is not "how-to"! Now the roles of PR are not "media correspondence" or "creating topics". How Showa's PR should be described through 35 years of practice. "Reiwa PR" is an important strategic area that considers the company as a member of society and its direction directly linked to corporate value. While the development of social media requires prompt PR response, it is more important to accurately convey the company's image as a member of society and its direction. Related business activities also cover a wide range from governance and compliance to the environment and social contribution. While the development of social media requires prompt PR response, it is more important to accurately convey the company's image as a member of society and its direction. It is also an important strategic area that is directly linked to corporate value. While the development of social media requires prompt PR response, it is more important to accurately convey the company's image as a member of society and its direction. It is also an important strategic area that is directly linked to corporate value. While the development of social media requires prompt PR response, it is more important to accurately convey the company's image as a member of society and its direction. It is also an important strategic area that is directly linked to corporate value. There is a time that stops at every exchange of offense and defense like in baseball, and it is impossible for the manager to issue instructions for each play. Players need to make decisions on the spot at each moment and make up games. ◆ How to draw out "management's mind and resolve" Accurately conveying the company's image and direction to both inside and outside the company is not possible unless it is closely linked to management. In order to express the management's mind and resolve, put it in a story, and convey it to all stakeholders in a timely and consistent manner, the question is how to draw out "management's mind and resolve". At the same time, it is always necessary to keep "management's mind and resolve". That is the message of the management, and it is necessary to put it in a story. In order to convey it to all stakeholders in a timely and consistent manner. At the same time, there is a question about how to draw out "management's mind and resolve". In the era of Reiwa, there is the role of PR. And a company that is aware of the significance and roles of PR throughout the company can grow steadily in the future. This book summarizes and presents the ideal work as a PR professional under the concept of "management PR" based on what the author, who has served and experienced