Challenging for the first time in the world with Japanese aesthetic sense

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Society
★ The author is the 12th generation owner of "Nishijin-ori Textile" established 333 years ago. He has a unique career as a former musician who pioneered the overseas market of Nishijin-ori Textile and the luxury brand market. ★ This is the first book written by a young owner who has been in business for 1200 years. ★ Why is beauty and sense of beauty necessary for management now? The market of Nishijin-ori Textile has shrunk to 1 / 10 in the last 30 years. Mr. Hoso succeeded in changing the traditional culture that blends into the lifestyle of modern people in such a declining industry. The reason was that the architect Peter Marino who saw the obi of Hoso asked him to create the wallpaper for the store. Traditionally, the cloth width is 32 cm, but the request is wider cloth. Then he developed a loom with craftsmen over a year and succeeded in making the cloth 150 cm wide. The cloth is used in 100 cities around the world including Dior, Chanel, Hermès and Cartier. In addition, the range of activities is expanded beyond the framework of the traditional industry such as collaboration with many top artists including David Lynch and joint research with MIT Media Lab Director's Fellow and the Graduate School of the University of Tokyo. It is taken up as a case study of Harvard and the work theory and management theory of young managers who are attracting the world's attention. In an age where new values are required, the desire and desire of each person to "create beautiful things" and returning to it become the driving force of creation and innovation. This message flows through the foundation. Nishijin-ori Textile