Book (Practical) Society "Heresy Leadership" that Achieved Sony's Revitalization and Transformation

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SOCIETY
This is the first book by a former top executive of Sony! It talks about the management philosophy born from a heretical career! Sony, which once made its name in the world, faced an unprecedented crisis. The author, who assumed the heavy responsibility as president of Sony in the fiscal year ended March 2012, when the company was in the midst of a huge deficit of more than 500,000,000,000 yen, what did he start from and make a comeback? This book looks back on the unknown path of the "heretical president" who challenged the difficult problem of Sony's revival. His career started with the music business at CBS Sony. He reformed Sony Computer Entertainment (SCE) America, which had been in disarray, and then rebuilt SCE, which was suffering from the sales slump of the PlayStation 3. He became president of Sony and revived a prestigious company suffering from a huge deficit. What did the "transformation professional" who succeeded in turning around three times acquire in his heretical career? "Accept different opinions," "Be a leader with high emotional intelligence," "Don't put off painful reforms," "The president must be the number one fan of the company's products.". He talks about the management philosophy that is required only in this age.