E-Word of Mouth and the Diverse Effects of e-Word of Mouth in the Consumer Behavior Information Acquisition and Product Evaluation Processes

Business E-Word of Mouth and the Diverse Effects of e-Word of Mouth in the Consumer Behavior Information Acquisition and Product Evaluation Processes

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 eクチコミと消費者行動 情報取得・製品評価プロセスにおけるeクチコミの多様な影響
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  • Details:

Item number: BO2285435
Released date: 04 Feb 2020
Maker: Chikura Publishing
著: 菊盛真衣

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce