Politics, economy and society Impact of the Heian Life Group Best Practices in Customer-oriented NPS Management

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Economic
Political, economic and social
The essence of "customer-oriented business management" practiced by Ping An Insurance Group, China's third largest financial conglomerate after Tencent and Alibaba in terms of market capitalization. What is a method that provides the world's best customer experience that is thoroughly integrated into on-site operations? In this article, we explain how companies have conducted research on the degree to which customers want to recommend products and services to others, put into practice a method called NPS (Net Promoter Score) which shows the degree to which customers are attached to their products and services, and led to management improvement.