Politics, economy and society 「 Sales Mechanism 」's New Evaluation Axis Marketing KPIs

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Politics, Economy and Society
/ Marketers who can do it are good at setting goals! They only follow sales and fail! Because each company has its own definition of the role, scope, and function of marketing, there is a lot of concern about how to design an evaluation, so this book provides a simple explanation of how to set goals (KPIs) to evaluate marketing activities.