Politics, economy and society You'll find lies. New Marketing in an Age where "Dogma" Does Not Apply

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 政治・経済・社会 商業 ウソはバレる 「定説」が通用しない時代の新しいマーケティング
Out of stock
Item number: BO1913027
Released date: 20 Jun 2016
Maker: Diamond Co.
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Politics, Economy, Society
/ Branding, Loyalty, Positioning. The era of "absolute value" in which "common sense" does not apply will come! What is the "formula of influence" revealed by the best-selling author who predicted word-of-mouth and the strongest tag of the University of Stanford professor? IDEO's Tim Brown also praised marketing strategies that survive the social media era