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Digital Transformation (DX) to fundamentally transform business models and organizations through digitalization of innovation that takes advantage of the Nikkei mook / 3 success conditions. Introduction of digital technology into traditional industries, digital transformation of rock mass market, innovation that takes advantage of the pandemic. Digital Transformation (DX) to fundamentally transform business models and organizations through digitalization. Startups that radically change the method of providing value with DX and provide products and services that have never been seen before are advancing in various industries. Many startups that succeed with DX are featured and the secret of success are clarified. This book summarizes the secret of startup success with DX into three categories : "Introduction of digital technology into traditional industries," "digital transformation of rock mass market," and "innovation that takes advantage of the pandemic." A total of 20 case studies are introduced that fit each type. In order to deepen understanding, we explain how each company changed and created new value by comparing before and after the change.