New book Society Design Thinking Changes Life and Work Shogakukan Shinsho

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A detailed analysis of the thinking methods of innovators who have "changed the world," such as Apple co-founder Steve Jobs and Amazon co-founder Jeff Bezos, reveals five common steps. 1 Empathy 2 Problem Definition 3 Creativity 4 Prototype 5 Test This is the very simple thinking step of "design thinking." Business is a series of "decisions," and life is a constant "choice." If you can learn this design thinking and confront the problem right before you, it is almost solved. By analyzing hit products and services such as Facebook, smartphones, Wii, UBER, AirBnB, and Yoshinoya, you can gain a more realistic understanding of how design thinking helped solve real problems and applied it. With this book in hand, you can gain a more realistic understanding of how design thinking has helped solve real problems and how it has been applied. From today, you can gain a more realistic understanding of how design thinking has helped solve real problems and how it has been applied. From today, you can also gain a weapon like Jobs : "creativity" and "idea power." In today's diversifying society, the causes of the impasse vary from person to person. In such a situation, it is the "design thinking" method that serves as a guide to breaking down barriers and is necessary to "live every day better." The author Masaru Matsumoto graduated from the Graduate School of the University of Tokyo, worked for Goldman Sachs, and established VISITS Technologies. The 『 Design Thinking Test 』 operated by Masaru Matsumoto has been introduced in the recruitment flow of major trading companies and consulting companies. The words of Mr. Matsumoto who continues to provide value as an active manager are not only for business person but also for all "people who face difficult challenges."