New book Politics, economy and society History of golf tournament sponsorship Gento 舎新 Sho

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Sports and Physical Education
Politics, Economy and Society
Genfuyu 舎新 Sho / Kasumigaseki Country Club (Kawagoe City, Saitama Prefecture) The venue for the 2020 Tokyo Olympics golf tournament is the very place where Japanese golf is flourishing. The game held there in 1957 triggered a great golf boom. By the end of the 70 s, the big tournament was in full swing. In addition to tire manufacturers (Sumitomo Rubber Industries), automobile (Mitsubishi Motors) and card companies (Sumitomo Mitsui) participated as sponsors. After the collapse of the bubble economy, new companies such as pachinko and real estate gained momentum. By following the changes of the sponsor companies of professional golf, the rise and fall of the economy after the war will be revealed.