Book (Practical) Business Price psychology Why don't you think coffee in a cafe is "expensive"?

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 価格の心理学 なぜ、カフェのコーヒーは「高い」と思わないのか?
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Item number: BO782103
Released date: 18 Feb 2013

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

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Why do you think coffee in a cafe is "expensive"?