Book (Practical) Politics, economy and society Why can Starbucks be a strong brand without price cuts or TV ads?

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 スターバックスはなぜ値下げもテレビCMもしないのに強いブランドでいられるのか? / ジョン・ムーア
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Item number: BO644358
Released date: 20 Apr 2014
Maker: Discover Twenty One
著: ジョン・ムーア
A translation: 花塚恵
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Politics, Economy and Society
Books