Book (Practical) Social science Sales Strategies Taizen / Kenji Miyashita

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social Science
The author is a rare salesman who grew P &G Japan, a once weak consumer goods maker in Japan, and then succeeded in leading McDonald's to a healthy business. His career was also a long battle with pre-modern Japanese business practices. The author, who served as director and general manager of sales at both companies, explains that "marketing thinking" is also important in sales. How did P &G build its own distribution network, foster strong ties with wholesalers and retail chains, and increase market share? How did McDonald's work with suppliers to increase the value of customers' experience in stores and achieve success by maintaining the number of customers while continuing to raise prices? The author presents specific methods including his experiences. Many pre-modern business practices modern business practices in the Japanese market. This book includes theories and practical examples of sales promotion at stores that the author originally systematized in the P &G era, and shows techniques for modern sales not only to sell products and services but also to strategically collaborate with distribution partners and create value and empathy for customers. This book is a must read book for all salespeople!