Society PR Recommendation / Shigeo Abe

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
"I make good products, but they don't sell!" or "I'm confident in my services, but I can't let people know. It's frustrating!" Anyone who works for a company or runs a company may have thought this way at one time. Don't you think this way? "Even so, I can't pay for advertising. We have no choice but to spread the information steadily through SNS?" I would like to recommend "PR" or "publicity" activities to such people. publicity (PR) means "providing information to the mass media and having it featured in articles or programs without paying money." Unlike advertising, PR does not cost anything. Moreover, "having the mass media cover it" means "having a third party report on it on a large scale." Therefore, there is a tremendous amount of advertising power compared to information dissemination on SNS. This book focuses on "how to make publicity activities successful" and explains only practical know-how, so you can start PR as soon as you read it. The book is written by PR professionals in an easy-to-understand manner, and it is perfect for people who are about to start publicity activities, such as those in charge of PR and PR at small and medium-sized companies, presidents, sole proprietors, etc. If you know about it, it will sell. So, I recommend you PR now.