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Social Science Boeing's latest 737MAX8 has crashed in a row.
Behind the accident was the corrupt nature of companies and the irresponsible government response that allowed them to do so.
After its merger with McDonnell Douglass, Boeing Co., one of the world's most famous companies, ignored qualities and sought profits.
The crashed 737 MAX was the product of a compromise that was hastily developed because of reluctance to keep up with Airbus, and took the lives of 346 passengers and crew.
How did the century-old aviation giant Boeing go down the road? Hold to account executives who sought to improve financial performance at the expense of safety and reliability!
■ A detailed story about the decline of a great American company.
It focuses on the key eight years of the 737 MAX's design, certification and production, showing how the obsession with profits at each stage made catastrophic choices for Boeing employees.
(The New York Times)
A detailed analysis of the events that led to the tragedy, the loss of confidence and major financial mistakes.
Follow in chronological order the flaws created by the dominance of "earnings numbers" in companies where safety is a top priority.
(The Economist)
- A startling investigation that reveals the company's fault in the tragedy that killed 346 people.
(The Times)
List of Major Characters 8
Preface No Longer a Boeing 13
No Longer a Boeing 13
No Longer a Boeing 13
No Longer A Boeing 13
No Longer A Boeing 13
No Longer A Boeing 13
No Longer A Boeing 13
No Longer A Boeing 13
No Longer A B-47 Bomber 13
No Longer A B-47 Large Contract for Bombers 31
Build a seaplane B & W Model 1 on the edge of a shipyard / Democratic Administration terminates contract / Development of a Difficult Passenger Aircraft / Build a Legendary Test Pilot that Saved 707 / Aiming to Develop a Safer Aircraft / "Flying Football" 737 / A Company Willing to Exceed Budget / "No Longer Able to Add Engineers" / Struggling Sales of 737
Chapter 2 Unknown Genius of the Boeing Family "737" 59
A Series of Crashes of Rival DC-10 / Appearance of Rival "Airbus" / Crash of Japan Airlines Flight 123 / The Beginning of Arrogance / The Latest Technology Adopted by Airbus / Boeing overlooked sudden changes in the market / No Longer Able to Add Engineers / Selling 737 to Make Safer Aircraft
Chapter 2 Unknown Genius of the Crashes of Rival DC-10 / Appearance of Rival "Airbus" / Crash of Japan Airlines Flight / The Beginning of Arrogance / The Latest Technology Employed by Airbus / Boeing overlooked sudden changes in the market / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to Add Engineers / No Longer Able to 737 105 130 737 777 737 McDonnell McDonnell McDonnell McDonnell McDonnell Shea / 787 Significant Reduction in Development Costs / Downfall of Candidate for Next CEO / First in Boeing's History to Outsource Development of Main Wing / Sold to Other Company / "Evil Room" / Downfall due to Women Issue / "The Soul of Engineering"
Chapter 6 Cost Reduction and 737 MAX 160
Born leader / President Reagan's Deregulation / Reforming 3M without Q & A / The No. 6 lobbying / Failure in Outsourcing Strategy / Relocation of Manufacturing Sites to Reduce Trade Union Influence / Companies Selling Cheap Products / Symbols of Cost Reduction - 737 MAX
Chapter 7 FAA Oversight is Inadequate 190
Tacit understanding between manufacturers and FAA / Contradictory FAA Mandates - Fostering and Securing the Aviation Industry / Industry-Friendly Aviation Legislative Advisory Committee / "FAA Operates Like a Company" / "Safety is Lost" / Ceding FAA oversight responsibility to manufacturers / FAA cover-up and secrecy / Unpreventable battery accidents
Chapter 8 Unstoppable Countdown 212
Development of the new 737 MAX / Avoidance of simulator training / Electronic checklists not employed / Defects revealed by wind tunnel tests / rejected safety measures / Don't tell the truth / Huge executive success fees / CEO Marlenburg / "Product is OK.
Move on! "
Chapter 9 737 MAX Defects 238
Ranking of Pilots / Outsourcing of Pilot Training / Company is Confused and Internally Divided / Initiative was with Boeing / First flight of 737 MAX / Defects Revealed by Stall Test / Further Defects /" Company is Going in the Wrong Direction "/" No One Left "/ And something breaks down.
Chapter 10 Lion Air Crash 261
Fast-Growing Lion Air / Problem Mountain Simulator Development / Overcapacity Production Volume / Record Revenues / FAA Lost Authority / Failed Bombardier Absorption / Honeymoon with President Trump / Lazy Maintenance / Software Defects / "Danger of Going Down" / Anxious Pilots / "Accidents Will Be Resolved Soon" / "I don't think it will end with accidents." / Agent in the Crisis Management Center / There was a problem with the design / "The control stick moves.
Do you understand? "/" Fifteen more MAXs are going to crash "
Chapter 11 Ethiopian Airlines Crash 304
No Ethiopian Airlines Airplane Crash 302
Late government response / No-fly orders three days after crash / Crash into the ground at high speed / Irrational separation / Name" Killer "/ Too Late Update /" We Admit Our Mistake "/ MAX's" Recommissioning "
Chapter 12 : Compensation for Blood 331
Chapter 12 : Recommissioning of the MAX
Social activist Ralph Nader / Families who Unite / FAA" Don't Know the Difference between Magic and Science "/ FAA's Flight Tests / Congressional Probes / Airlines with anger /" Evidence Doesn't Move "
Chapter 13 :" Families Are Being Danced "/ FAA's Flight Tests / Congressional Probes / Airlines Express Anger /" Evidence Doesn't Move "
Chapter 13 :" Families Are Being Danced "/ FAA's Flight Tests / Congressional Probes / Airlines Express Anger /" Evidence Doesn't Move "
Chapter 13 :" Families Are Being Danced "/ Senate Committee Hearings / Embattled Marenberg CEO 349
If you apologize, talk in the eyes" / The Future of Boeing
Chapter 14 : Boeing Survival Crisis 365
Coronavirus Ravages / The Man Who Most Resembles welch / Boeing's First Anniversary Memorial / Boeing's Response at One Year Memorial / "Company's Troubles are Caused by Former 385 737 Calhoun "Boeing Won't Be Accused of Murder"
Main Reference 395
Author's Words 397
Translator's Postscript 399
Bio
Peter Robison
A journalist who works for Bloomberg and Bloomberg Business Week, two major U.S. information services.
Covered the McDonnell Douglas-Boeing merger in the late 1990 s.
He has won the Gerald Loeb and Malcolm Forbes Awards and received four Best Business Awards from the Business Writing and Editing Promotion Association.
From St. Paul, Minnesota.
Graduated from Stanford University with an excellent record in history.
He lives with his wife and two children in Tre, Shea, Washington.