Nihon Essay Essay Agemon Hatenara potato chips Chef : The Tale of Seikichi IWAI / Toyofumi Inada

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

This book is a biography of Seikichi Iwai, the founder of Kikusui-do, a small potato chip maker that has been making potato chips for 60 years. He was born in 1930, experienced the end of the war at the age of 15, came to Tokyo at the age of 19, and started his business from a naked start. To follow his business and relationship with society is equivalent to following Japanese society after the war. However, it is not merely nostalgia for the Showa era. In all kinds of competition among companies, we who live in the Reiwa era have been baptized with "scale is justice". Scale creates economies of scale, lowers prices, promotes efficiency, and develops the economy. As a result, a small being cannot continue as a small being. A small being is swallowed into a large one, and that large is swallowed into a larger one. It is the end of capitalism. However, Seikichi Iwai has proven throughout his life that there is a way for a small being to continue as a small being. In today's Japan, which rose to an economic power after an overwhelming defeat in the war, but is being swallowed into a larger one. It is the end of capitalism. However, Seikichi Iwai has proven throughout his life that there is a way for a small being to continue as a small being. We believe that there is some meaning in looking at Seikichi's life in today's Japan, which has become an economic power after an overwhelming defeat in the war, but is falling out of it again. It is a story of the birth of potato chips, a national food for the Japanese people, seen from the eyes of an ant crawling on the earth. It is a popular history after the war with a sense of touch. It is a story of oral tradition that is not written in official history. And we want you to spend a little time telling the story of a confectionery craftsman who is beyond the reach of the world. (Introduction, "Eyes of Ants")