History of Japan Noren no Monsho / Kenji Muranaka

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Japanese History
[Introduction to the Contents]
In the Edo period, samurai represented themselves by family names and family crests, but merchants and craftsmen who were not allowed to use family names represented themselves by the name of the store and the noren, the crest of the store.
The noren crest refers to the crest dyed on the noren hung at the entrance of a merchant house, and it can be said that the design and the meaning are almost the same as the family crest.
In an era when there were not so many means of advertisement, the name of the store and the noren crest were much more important than today.
The word noren also came to indicate the credibility of the store owner and the store.
This book focuses on the historical background of the creation of' yago' and' noren crest', and by knowing the background of their creation and the history of their changes, we can say that the noren is not a physical existence.
Compared to the family crest, there is a line saying' Hanging on the noren.' in the drama, it can be said that the noren is a cultural background and brand power.
This book focuses on the historical background of the creation of' noren crest' and' noren crest', and by knowing the background of their creation and the history of their changes, we can say that the noHe is the editor-in-chief of a business magazine and covers and writes about hundreds of leading mid-sized companies. He also writes about company history. He won the Excellent Company History Award sponsored by the Japanese Institute for Management History at 『 Taiyo Holdings 60 Year History 』 and the Silver Award at the National Catalog Exhibition at 『 Nichiban 100 Year History 』. He is the editor-in-chief of the 『 Kamon, Hon-Kamon (Takarajimasha) in 』. 702 1950 『 』 Meiji Hosei University carpenter's square