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Society
For those who didn't succeed in reading "marketing books". In order for the market weak to survive, it is to take the top position without fighting in a small market. To polish the concept of the business with 5 principles of the simplest strategy! If you learn the basics of universal marketing that is not influenced by the era or industry, rather than the up-to-date and sharp marketing theory, you will be able to make steady sales even if you are short of money, time and human resources. This book is a book to tell the basics of marketing for those who are. - Working for sole proprietors or small and medium-sized companies - You have to do marketing on your own - I read marketing books but can't remember technical terms and English abbreviations - I read marketing books but can't remember technical terms and English abbreviations - There are many examples of existing marketing books for large companies, so it is difficult to refer to it. Even if you learn the framework, you can't use it in daily work - Although the basics are vague, there are more complicated techniques, and you don't understand the relevance of theory and tools for each. - It is a book to tell the basics of marketing for those who are.