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Children's Book The first children's book's book written by Professor Dan Ariely, a leading researcher in behavioral economics.
[Introduction to the Contents]
This is the first children's book written by Professor Dan Ariely, a leading researcher in behavioral economics.
David, a sloppy boy, scientifically proves that he is not the only one responsible for not doing his homework.
He thinks that it is natural to give in to temptation and put off troublesome things, and he is struggling with experiments to scientifically prove why it is good.
However, David, through experiments, thinks about how he can do his homework without skipping it.
Children who want to skip their homework and adults who don't want to skip their homework must read it!
Biography of Author :
Dan Ariely / New York.
A leading researcher in behavioral economics :
Professor at Duke University.
He holds a master's degree and PhD in cognitive psychology from the University of North Carolina at Chapel Hill and a PhD in business administration from Duke University.
Later, he served as a professor at the Sloan School of Management and the Media Lab at the Massachusetts Institute of Technology (MIT).
He also received the Ig Nobel Prize for his unique experimental work.
This book, published in 2008, "Irrational 』," as predicted by 『, swept the bestseller lists in the United States.
Other books include 『, "Irrational 』", "『" -- Behavioral Economics of Lies and Deception "』" (both published by Hayakawa Shobo).