Society Sensitivity Marketing / Kae Horinai

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Content introduction]
"This product should sell more" → Is there anything wrong with marketing strategy?
"I don't know why this product sells more" → If you understand it, you can sell more!
Let's extract qualitative information from consumer research and use it to expand profits and develop new markets!
This article explains the process and analysis method of "sensitivity marketing" based on actual examples of various BtoC businesses such as Ministop soft ice cream, Ringerhut Champon, beauty clinics, products for seniors, game applications, etc.
[Brief personal history of the author]
Director of Japan Marketing Literacy Association