Yomigaore! Orca Monaka / Kenji Futta

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

"Ganso Shachi Monaka Honten", a long-established Wagashiya that was left behind in the social science era and was preparing to close down amid the coronavirus crisis. The owner's daughter's marriage partner, Kenji Futta, decided to succeed the business and developed Kurafun, SNS, own media, and fan marketing to revive from the cliff edge. This book traces the dramatic process leading to its success in detail, and introduces Mr. Futta's spirit of continuing to challenge and practical marketing scheme with the utmost importance placed on local communication.