Society Revenue Operations (RevOps) : MarkeVine BOOKS / ErikA Kawakami / Tatsuro Marui

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Society
MarkEzine BOOKS / New common sense in Europe and America! A specialized team that maximizes revenue by providing a consistent customer experience through data integration and analysis ● What is RevOps? A concept and function aimed at sustainable revenue growth by integrating and optimizing process data of a company's revenue organization (marketing, sales and customer success) with a system. It has roles such as introduction of the optimum system, integration, analysis and management of revenue data scattered in each division, construction of a dashboard, proposal to management and division leaders, provision of a consistent customer experience, and instilling the process in the company. ● Revenue operations (RevOps), which requires specialized knowledge, analytical ability and execution ability of RevOps technology introduced by Amazon, Google, and Microsoft, is a concept that has spread in the United States to the extent that more than 60% of large companies have this specialized team. According to a survey, the revenue growth rate of companies with chief revenue officers (CRO) who are in charge of RevOps is 18 times higher than that of other companies in the same industry. ● Features of this book In many companies, there are cases where revenue organization silo effect occurs and revenue data is not utilized well, but know-how is not accumulated in the organization. Therefore, there is a need for RevOps to optimize and improve the efficiency of the business process of the revenue organization, training and development of the organization, introduction, construction, management of technology, and analysis and proposal of data. In this book, it explains the roles of RevOps and system development, methods for securing human resources, selection of the most appropriate tool for revenue management, construction of revenue process to support decision-making, methods for improving forecast (performance forecast), enablement, and AI utilization in RevOps. [Contents] Introduction : Notable Revenue Operations (RevOps) Chapter 1 : Strengthening collaboration among divisions and realizing revenue growth of organizations RevOps is explained. Chapter 2 : Roles of CRO / Revenue Organizations (Chapter 3 : Processes that RevOps integrates, Data Technologies Chapter 4 : Establishing a RevOps Specialized Organization Chapter 5 : Building data driven Decision-Making Processes Chapter 6 : RevOps Team Practices Chapter 7 : Increasingly important for the AI era RevOps (RevOps Leaders) Interviews