Society Intent Sales A state-of-the-art model (MarkeVine BOOKS) that enables 70% of US companies to continue to grow sales by utilizing their interest [intent] data (Hakyō Ogasawara)

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Society
MarkEzine BOOKS / New Approach "Intent Sales" Approach : Simply creating a list of customers takes an enormous amount of time and effort. ・ The market environment and customer needs have changed while conducting needs analysis through interviews with cold calling. ・ As a result, the sales organization does not receive orders. All of these sales organization issues can be solved by Intent Sales! All of the above have the negative common point that "I don't know about customers", and as a result, I don't conduct optimal sales activities and I don't conduct efficient sales activities. Organizations in these situations need to introduce Intent Sales, a "customer-centric" sales method that focuses on customer interests (= intent) right now. Intent Sales is a new sales method that analyzes intent data to understand the intent of customer behavior on the Web, identifies the optimal timing for customers with increased needs, and approaches with accurate messages and channels. In the U.S., 62% of BtoB Companies have already introduced Intent Data Solutions, and it is becoming a common sales method. Read this book and provide content and suggestions that customers really want. This book explains the cycle for realizing Intent Sales based on the "Intent Wheel" advocated by the author. You can understand the procedures for grasping customer interests and approaching through multi-channels such as advertisements and SNS, go through negotiations and closing procedures that follow customer wishes, use multi-channels to generate new customer interests. In addition, this book organizes the issues in BtoB Sales and introduces how Intent Sales solves these issues, from a story about how Intent Sales solves these issues to a story about how Intent Sales solves these issues to a story about how Intent Sales works and Intent Sales. Chapter 3 Practicing Intent Sales Chapter 4 Intent Sales Cases Chapter 5 Challenges and Solutions Facing the Realization of Intent Sales. Postscript