Book (Practical) Social science Learning the Essentials of Marketing in 3 Hours / Ryosuke Niwa

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Social Science
■ You can learn how to make "Tsuppari Tsukagumi"! Udemy's popular course "First Time Marketing" (over 340000 participants) has been powered up and published as a book. You can understand the whole picture and the main points at once with plenty of examples! ■ As soon as you see Chapter 1 What is Marketing? -- Creating value from the customer's perspective Chapter 2 Discovering customer needs Segmentation & targeting Chapter 3 Gaining deeper insight into customer needs Chapter 3 behavior observation and persona settings Chapter 4 Speaking of that is this. -- Positioning does not require differentiation Chapter 5 Specifying and conveying customer needs Marketing mix Chapter 6 Brand Strategy -- Importance of conveying the world view