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Society
[Introduction to Contents]
As a SME management consultant, I am a representative of the Sales Up R & D Institute and the Sales Up R & D Institute, which is a group for strengthening sales capabilities, respectively. I provide consulting services mainly to SMEs that engage in corporate sales. A case study on strengthening sales capabilities of a wholesale business received the 2021 Award from the Director-General of the Small and Medium Enterprise Agency as the best case study of SME consulting.
I often hear from managers such as "I can't increase sales because my sales capabilities are weak" and "I don't know how to do sales in the first place."
In a survey conducted by the Japan Finance Corporation in 2023 on "Fields in which I want to focus on strengthening management foundations," "Strengthening sales and sales capabilities" was ranked by far the most in the survey, excluding "securing and developing human resources" and "strengthening financial structure."
Therefore, this book is intended to provide the basics of strengthening sales capabilities that always lead to sales increases, as well as the techniques I successfully applied in consulting, with easy-to-understand illustrations and friendly explanations.
It is a practical and practical book that is always useful for presidents, executives and sales managers of SMEs that engage in corporate sales in the manufacturing, wholesale, and service sectors, as well as SME management consultants who engage in consulting activities.