Meiyo Nishizawa's Successful Branding Design / Design Notebook Editor

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Art and Fine Arts
This book was published in July 2022 by 『 Design Note Premium Nishizawa Meiyo. The successful Branding Design 』 of Nishizawa Meiyo was highly popular, and it became a book with the addition of about 40 pages of the latest work examples. Nishizawa is a pioneer who pioneered the "Branding Design" genre ahead of the times and has developed activities to commit to corporate management strategies. Nishizawa established Eight Branding Design in 2006. He developed a unique high-functional method called "Focus RCDD?" and achieved consistent Branding Design. Since then, he has led more than 100 brands to success regardless of industry, from beers to shrines, under the concept of "Revitalizing Japan with Branding Design". In this age where the significance of design in corporate management is talked about, Nishizawa has become an increasingly sought after person. In this book, 20 examples are introduced from the projects undertaken by Eight Branding led by Nishizawa. The logic of how each client and Nishizawa confront each other and lead to the optimal solution is fully disclosed. It is a content that not only designers but also business leaders must see. Nishizawa Meiyo art director. The president of Eight Blanc. Under the "Branding Design" perspective, he develops brands for companies, develops products, develops stores, and designs in a wide range of genres including graphics, products, and interiors. "Focus RPCD" is a consistent design development method that includes research and planning. It has been highly evaluated from various fields. It has received many awards from Japan and overseas including Good Design Awards, PENTAWARDS, THE ONE SHOW. Part-time lecturer at Kyoto Institute of Technology, Tokyo City University, Kyoto University of Art and Design. Many lectures and seminars at universities, companies, etc.