Book (Practical) Behavioral Economics : New Facts Taught by the World's Most Advanced Research BEST100 / Hashimoto 之克

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Economics
[Introduction to Contents]
It is a subject that attracts the most attention at the world's top universities such as Columbia University, Stanford University, and Yale University! Human beings are irrational creatures.
For example, if you feel attachment to something boring, you will keep it forever, if people around you don't move even though the emergency bell is ringing, you will not evacuate yourself, or you will buy something you don't particularly want.
Behavioral economics responds to such strange judgments, actions, and events.
This is a way of thinking that combines psychology and economics.
This book explains events that are embodied by everyone in daily life from the viewpoint of behavioral economics, showing examples and their causes.
Contents
Chapter 1 : Behavioral Economics that pushes your back
Chapter 2 : Behavioral Economics that shakes your heart
Chapter 3 : Human Desire and Behavioral Economics
Chapter 4 : Life, Money and Behavioral Economics
Chapter 5 : Society and Behavioral Economics
Author
After graduating from the Department of Social Engineering, Faculty of Engineering, Tokyo Institute of Technology, after working at a major advertising agency, joined JRI in 1995.
Worked as a strategic planner to acquire customers in various industries including the finance, real estate, and environment and energy industries.
Became independent in 2019.
Currently works as a consultant on marketing and branding strategies, a lecturer on behavioral economics, and a writer.
Author
After joining Asatsu-DK in 1998, he worked as a strategic planner to acquire customers in various industries including the finance, real estate, and environment and energy industries.
Became independent as a consultant on marketing and branding strategies.
Currently works as a consultant on behavioral economics, a lecturer on behavioral economics, and a writer.
In the book, 『 90% of people are camouflage for behavioral economics -- 』 『 who grasp irrational hearts and move customers rationally -- 』 who avoids irrational behaviors and turns into happy people (both in the business world), 『 mono sells emotionally! 』 (PHP Institute) and others.
Class 2 financial planning technician, building lot and building dealer, Tokyo Chamber of Commerce and Industry 2nd color coordinator.
Shea