Entertainment Sneaker Science Atmos Founder Looks Back on the Rise and Fall of Scenes / Hidefumi Honda

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Various arts and entertainment "Sneakers are a special product. Originally, sneakers were a casual consumer goods with a hole in the sole after one year of wearing them, and they were indispensable daily necessities for daily life. Before long, they came to be treated as fashion items to emphasize individuality. They came to be treated as status symbols such as luxury cars and watches, and as investment goods like stocks and real estate." From the main text