Economy Cultural Capital Management : What Companies and Management Must Think in the Coming Age / Fukuhara Yoshiharu

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Economics
Published a quarter of a century ago, now "excavated" by managers, entrepreneurs and creators, and republished a series of highly acclaimed masterpieces! Management of 『 Bunka Capital Co., Ltd. 』 discusses how Fukuhara Yoshiharu, who was called the restorer of the company and developed it into a Japanese global brand, transformed Japanese products into a "brand" and a "culture" from the viewpoint of management philosophy. It is the golden tower of management philosophy that reexamines the "capital" that future companies should make.