Book (Practical) Society THINK BIGGER : How to create "the best ideas" : Special Lecture at Columbia University Business School / Sheena Ayengar / Yuko Sakurai

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

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[Content introduction]
"To think" means to "select out".
Netflix, Picasso, Gandhi, Poincare, Amazon, Microsoft, the development of a coronavirus vaccine, etc.
There was a common "type" for "ideas" that dramatically improve businesses, society and life.
It was selected three times as the Nobel Prize "Thinkers50" in the world of management thought. The thinking & problem-solving method developed over 10 years by the world psychologist of NHK "Colombia Incandescent School", the science 』 of the bestselling 『 selection. It is a book of revolution.
"It is truly a book of revolution"
- Microsoft Chairman and CEO Satya Nadella
NewsPicks Business Conference "START UP EVERYTIME" (November 21 and 22, 2023) has been published by the author!
"It is a book of revolution"
- Microsoft Chairman and CEO Satya Nadella
NewsPicks Business Conference "START UP EVERYTIME" (November 21 and November 22, 2011) has been published by the author!
The effect of "brainstorming" is
Bibliography
Translator Postscript
Author Bio
A completely blind professor at Columbia University School of Business. A psychologist. A world-leading expert in research on innovation, choice, leadership and creativity. Her theory of choice (fewer products sell more) is widely known in the marketing industry. Her book on the theory of choice is published in the Science 』 (Bunshun Bunko) by Seni 『 is a bestseller in various countries. In 1969, she was born to Indian immigrant parents. She was diagnosed with eye disease at the age of 3 and completely lost vision in her late teens. Nevertheless, she chose to go to a regular school. After entering university, she studies "choice". She holds a doctorate from Stanford University in social psychology. She was selected three times for the "Thinkers50" ranking, which is called the Nobel Prize of the world of management thought. She also received the "Presidential Early Career Award" three times, which is given to outstanding young researchers by the president of the United States. She is currently holding the popular lecture "THINK BIGGER" at Columbia University School of Business. This book is the book of this lecture.