Society Story of a former salesman who turned his wife's family's tofu store into a 40 billion yen company / Hiroyuki Yamanaka

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
"Sales target? No.
Profit and loss responsibility? No."
Neither sales nor factories have numerical targets such as "year-on-year" or "profit margin." Such a company has rapidly grown from 2.3 billion yen to 40 billion yen in sales in this "lost 20 years". It is Sagamiya Shokuhin, a tofu manufacturer in Gunma Prefecture.
About 10 years ago, in March 2012, Sagamiya Shokuhin, which brought MOBILE SUIT GUNDAM fans to the daily sales floor of a supermarket with "Zaku Tofu", became a company with the top market share in the tofu market. Even now, it has been releasing unique products such as "Sea urchin like beyond tofu" and "Meat and meat Cancer : INNOCENT MEAT" one after another to invigorate the market.
The head of Sagamiya Shokuhin is Junji Torigoe, president of Snow Brand Milk Products. Even now, Mr. Torigoe, a fanatic Gundam fan, uses unique words such as "Don't put your legs on Jing!" to elevate the company from a small local manufacturer in Gunma Prefecture to the number one in Japan.
In an easy-to-read interview format, Mr. Torigoe's strategies and tactics cultivated through actual fighting, which do not appear in management books or management books, are delivered. For those with slightly higher Gundam concentration, you can enjoy it more.