Book (Practical) Economy Gacha gacha economics

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Economy
The Gachagacha market is expanding rapidly. The background of the rapid expansion is various points such as high quality to satisfy adults, characteristics that do not require fixed costs such as utilities and labor, development of various and unique products skillfully taking advantage of collector psychology, and entertainment that does not matter what is produced. In addition, Gachagacha has been increasing in recent years as products collaborated with companies and as a means of town revitalization. It can be said that Gachagacha contains many hints for future marketing strategies. Mr. Katsuhiko 小野尾, who has been involved in the Gachagacha business for about 30 years and has a theory that "Gachagacha is a media", introduces the history and actual situation of the industry which is not known to the general public, and gives hints for future business and marketing. This is the first commentary on the Gachagacha business which is attracting attention in recent years but the actual situation is not well known!