Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Social
How can a traditional company that has competed on the strength of its value chain transform into a new company that competes on the flexibility of its digital ecosystem? The author, an expert in strategic management, explains how to build new competitive strategies through case analysis of a variety of companies. The companies covered include automakers, home appliance manufacturers, pharmaceutical companies, construction machinery manufacturers, bedding manufacturers, racket manufacturers, shoe manufacturers, electric toothbrushes, medical device manufacturers (asthma inhalers and infusion pumps), insurers, banks, TV stations, and newspapers. An era in which companies across industries and companies compete to extend their products and services into digital platforms. Securing high-quality data and sharing it with other companies create network effects, and providing new data driven, services, and customer experiences is the key to survival. He explains the management mindset to respond to this new competitive paradigm and presents a step-by-step playbook.