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Social Science
While e-commerce is becoming more active, there are more cases where unexpected things lead to violations due to the effects of the Law for Unjustifiable Premiums and Misleading Representations (Keihyo Law) and other laws. Regulations on stealth marketing (stealth marketing) and advertising display by businesses will also be strengthened. This book explains the legal points that e-commerce businesses should be aware of when they conduct advertisement activities, focusing on the Keihyo Law.